We Need a Better Word Than Content to Describe This
Content marketing is such a dry phrase. The truth is, that outbound communication is potentially more powerful a driver of thought and action than any movie could ever be.
It’s a curious combination of storytelling and selling. It’s in the same neighborhood as marketing, but it makes your audience feel good. The best pieces elevate them, raise their awareness and give them confidence in you as a service provider.
More than any superhero movie, your article, podcast or video will move an audience to take REAL action. It is these pieces that will build trust, create a fan base and loyal customers.
It’s not the marketing. It’s what the marketing points at.
There will be a heavy emphasis on research, consumer knowledge, brand awareness, consistency and strategy. It will involve knowing which questions your audience is asking and how to go about answering those questions in an engaging and informative way.
And then showing up frequently enough for you to become a trusted advisor.
The Essential Elements of a Content Strategy
To be effective, your content must appeal to both the user and the search engine robots, a tough feat but not an impossible one. The right kind of content is current, useful and optimized with the appropriate keywords. At Sky Road Digital, we create the types of online marketing strategies that yield real results in terms of both user engagement and search engine rankings. We do this by working with the essential elements of content marketing at the forefront of our minds:
- Marketing Objectives
- Customer Persona
- Quality Content Production
- Aggressive Content Syndication and Social Sharing
- Testing, Analytics and Reporting
Begin Your Journey to Online Success
Our team understands the ins and outs of content marketing and what businesses need to do to rank well in the SERPs. We are also prepared to work closely with you and your team to better understand your target market and industry. Reach out today for more information about how you can get on the road to online success.